Overview
Paulista Avenue is São Paulo's financial and cultural heart, packed for 2.8km with skyscrapers, cultural institutions, and restaurants. MASP, Itaú Cultural, and SESC Paulista are among the major cultural venues along the strip. Every Sunday the avenue closes to cars and fills with cyclists, rollerbladers, and strollers. It's the heart of Brazil's economy and a microcosm of the city's culture.
Opening Hours
Open 24 hours (Sunday pedestrian-only: 08:00-16:00).
Travel Tips
Visit during the Sunday car-free hours (08:00-16:00) to stroll freely and enjoy street performances.
Hotels near Paulista Avenue
Hotels and guesthouses in São Paulo, Paulista Avenue, São Paulo
